Gene Simmons Teams Up With Invictus MD Strategies

Invictus MD Strategies, a platform of licensed cannabis production, has partnered with Gene Simmons. The KISS rocker serves as the brand’s Chief Evangelist Officer, helping build public awareness as a Spokesperson and assisting with the company’s branding strategy. Dan Kriznic, Chairman and CEO of Invictus, says. ‘Gene Simmons is a branding and merchandising genius, who not only created one of the most iconic bands of all time, but has spent decades building successful brands internationally in various industries.’