Gene Simmons to Bring His Vault Experience Tour to the Rock Hall

Few (if any) rock bands have marketed themselves as well as KISS. Thanks to savvy singer-bassist Gene Simmons, the group successfully branded itself to become a money-making machine that just keeps feeding the coffers.

Simmons, who has just released Gene Simmons: The Vault Experience, a collection of 10 CDs featuring 150 previously unreleased tracks, an “In Gene We Trust” oversized commemorative coin and a deluxe book containing more than 160-pages of unseen photos, will roll into the Rock Hall on Saturday, April 28, for a meet and greet that’s part of his 50th Anniversary in Rock tour.