GIBSON PARTNERS WITH KISS’ GENE SIMMONS FOR G2 CUSTOM GUITARS AND BASSES

Gibson has announced a partnership with Kiss’ Gene Simmons on a range of new electric guitar and bass collections.

The collaboration, known as G2, will introduce new instruments across the Gibson, Epiphone and Kramer brands. Alongside this are plans to develop “new entertainment content” on online and social platforms.

The first instrument to emerge from the collaboration is the G2 Thunderbird Bass (seen above), which will launch later this year. The instrument comes in Ebony with a choice of Silver or Blood Red accents. According to Gibson, plans are already in motion for a Flying V bass and electric guitar model.

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