Rock legend and Kiss star Gene Simmons joins Invictus MD Strategies as it opens trade in Toronto

Gene Simmons was centre stage – this time on the trading floor.

Cannabis company Invictus MD Strategies (CVE:GENE) had a rock legend on hand, when it opened trading at the TSX Venture Exchange.

Gene Simmons, founder and co- lead singer of rock band Kiss, who is partnering with the firm to help grow the business, was centre stage again – this time on the trading floor.

As chief evengelist officer, the 68-year -old will focus on helping the company forge its public awareness strategy as the Canadian pot industry blossoms and full legalisation is expected.

He will attend its AGM, investor meetings, and trade shows, and will serve as media spokesperson.

His appearance, appropriately, coincided with the company changing its share ticker from IMH to GENE.

“As I learned more about the changing sentiment of the public and investors, I was enthusiastic to invest in the Cannabis space,” said Simmons.

“I did my due diligence with the available information on the top 10 Licensed Cannabis Producers in Canada, including a number of face-to-face interviews.

“They have a leadership that has the potential to change that and a solid plan for growth.”

Rapidly growing Invictus, founded in 2014, operates two cannabis production sites under the Access to Cannabis for Medical Purposes Regulations (ACMPR) in Canada and has over 95,000 sq ft of cannabis production capacity at the licensed production sites

The group expects to have 520,000 square feet of cannabis production capacity by the end of 2019.

“With our footprint in Ontario and Alberta on track for full production over the next 12 months, and poised to help supply Canada’s dynamic consumer marketplace with a wide variety of strains and extracts,” said chairman and  chief executive Dan Kriznic.