Gene Simmons plugs in with IMG Licensing for global representation

Gene Simmons, the co-founder of the iconic rock band KISS, and rock music’s most recognised entrepreneur has appointed IMG as his first exclusive global licensing representative.

IMG will now work with Simmons to build a licensing programme targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming and electronics, with products launching in early 2020.

On top of this, IMG’s representation of Simmons will include promotions, commercial tie-ins and brand endorsements.